Emirates Islamic bank launched an OOH campaign in Dubai during the second week of February 2025, utilizing bridge billboards to promote its Kunooz Millionaire Account. The campaign employs a creative die-cut design to emphasize the potential prize of AED 1 million, aiming to attract new customers and encourage existing ones to engage with the product. The billboard features a predominantly white and light blue background, creating a clean and modern aesthetic. The Emirates Islamic logo is prominently displayed, ensuring immediate brand recognition. The key message, Be the next monthly millionaire with Kunooz Millionaire Account and its Arabic equivalent, is presented in a clear, straightforward font. The die-cut element is a large, three-dimensional representation of the number 1,000,000, positioned centrally on the billboard. This visual element effectively highlights the substantial prize amount. The campaign includes the phrase Win AED directly adjacent to the die-cut number, reinforcing the prize's value. The website address, emiratesislamic.ae, is also included for viewers to learn more about the account and its features. Small print at the bottom of the billboard provides additional details, likely related to terms and conditions. By using a die-cut design, Emirates Islamic aims to create a memorable and engaging advertisement. The combination of clear messaging, prominent branding, and a focus on the substantial prize effectively communicates the benefits of the Kunooz Millionaire Account to commuters and passersby. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
