Auto Mobility has launched an OOH campaign in Cairo, Egypt, to generate anticipation for a new development in Geely vehicles, timed strategically before the Holy month. The advertisement features two Geely models, the Coolray and the Emgrand, prominently displayed side-by-side. Both cars are presented in a light blue hue, contributing to a cohesive visual theme. The Coolray, positioned on the left, is an SUV with a more rugged appearance, while the Emgrand, on the right, is a sedan with a sleeker design. The backdrop of the advertisement is a dark blue, creating a clear contrast that draws attention to the vehicles and the central message. The campaign's tagline, A new step with Egyptian manufacturing, is positioned centrally at the top of the advertisement in bold Arabic script. The Geely logo is placed in the upper right corner, ensuring brand visibility. Both the Coolray and Emgrand models are labeled with their respective names at the bottom left and right corners. The Auto Mobility logo, accompanied by the number 16402, is situated in the bottom left corner, providing contact information. The bottom right corner features the TE QUARTZ logo, indicating a specific trim level or feature. The design elements are arranged in a manner that allows for easy comprehension of the message and brand association. The color palette employed in the campaign is consistent and professional. The light blue of the vehicles contrasts with the dark blue background, ensuring that the cars stand out. This color scheme is likely chosen to convey a sense of modernity and reliability. The white text of the tagline and logos further enhances visibility and readability. The overall visual presentation is clean and uncluttered, focusing on the key message and the featured models. The campaign aims to create awareness and generate interest in the new developments in Geely vehicles, emphasizing the Egyptian manufacturing aspect. By highlighting the Egyptian manufacturing component, Auto Mobility aims to resonate with local consumers and build a sense of national pride. The campaign's focus on two distinct models, the Coolray and the Emgrand, caters to a diverse range of potential buyers, offering both SUV and sedan options. This approach is designed to broaden the appeal of the Geely brand in the Egyptian market. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
