Appliances and electronics distributor MTI Corporation has launched an outdoor campaign to promote the home appliances of German global brand Bosch. The ads present the appliances as part of elegant kitchen designs, under the slogan “Europe’s brand no.1” and supplementary ad copy that describes the appliances as long-life German technology. Launched during the second week of May, the campaign uses uni-poles, gates, billboards, T-poles, and serials in various locations across the Greater Cairo.
