Saudi-Egyptian developer Marakez has started to evolve the recently-launched OOH campaign that announces their latest project District 5 in New Cairo. The new artwork continues the abstract branding initiated in their previous campaign, and now includes new ad copy that reads “Introducing District 5 Residences”. The upgrade started to spread during the second week of May and can be seen on large and x-large uni-poles, gates, mega signs, double-decker poles, billboards, and serials across Greater Cairo.
