Mercedes launched an OOH campaign in Dubai during the third week of February 2025, utilizing large format hoarding to promote the Mercedes-AMG GT 63 4MATIC+. The campaign aims to showcase the vehicle's performance and design to a discerning audience in the region. The hoarding features a clean and modern design. Two Mercedes-AMG GT models are prominently displayed, one in the foreground and one in the background, showcasing the vehicle's sleek lines and dynamic styling. The cars are presented in a neutral color palette, allowing their design to take center stage. The Mercedes-AMG logo is clearly visible, reinforcing brand identity. The campaign incorporates both English and Arabic text. The English phrases SO THRILLING. SO AMG. are positioned to the left of the vehicles, emphasizing the car's exciting driving experience and connection to the AMG brand. The Arabic text conveys a similar message of excitement and power. The full model names, Mercedes-AMG GT 53 4MATIC+ and Mercedes-AMG GT 63 4MATIC+, are also included, providing specific information about the vehicles. By using large format hoardings in strategic locations throughout Dubai, Mercedes-AMG aims to reach a wide audience of potential customers. The combination of high-quality vehicle imagery, clear branding, and concise messaging effectively communicates the key features and benefits of the Mercedes-AMG GT 63 4MATIC+. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
