Dairy producer Lactel has launched a new OOH campaign, just in time to announce their official sponsorship of Egypt’s National Team in their road to Russia 2018. With the World Cup as the main theme of the campaign, the ads feature ad copy that informs viewers that the dairy manufacturer is “The official sponsor for Egypt’s National Team”. Yogurt and milk packs are showcased below the Egyptian footballers, along the hashtag “#CheeringTastesGood”. The campaign was launched during the second week of May and uses uni-poles, gates, billboards, and serials in various locations across Greater Cairo.
