Egyptian Arab Land Bank has hit the roads of Greater Cairo with an outdoor campaign that displays branding values and raises awareness of the bank’s services. The ads feature a variety of B/W images framed by blue branded backgrounds, with ad copy that builds on the values of the bank, including its customer service and their range of financial solutions for personal and corporate banking. Launched during the second week of May, the campaign can be seen on large and x-large uni-poles, gates, billboards, T-Poles, and double-decker poles across the Greater Cairo.
