A new teaser outdoor campaign from an anonymous Real Estate developer has appeared in Salah Salem Road with very alluring messages. The teaser ads only offer a blurred image and alternate different ad copy in elegant bold typo, with messages such as “فيلا بسعر شقة” (“closer than any other settlement”) and “أقرب من اي تجمع اخر” (“villa for the price of an apartment”). Recently installed on the highest-trafficked side of Salah Salem Road, the campaign uses a Serial of Mega billboards and Lightboxes of striking visibility. Stay tuned as we reveal more details about the developer behind this campaign!