Footwear and accessories retailer Shoeroom has launched a new OOH campaign with special discounts for the Ramadan season. The ads focus on the holy month instead of specific products, with artwork and Arabic calligraphy that celebrate Ramadan. English ad copy invites viewers to buy at their recently-launched online store, to receive a 10% off. Launched during the first week of May, the campaign uses uni-poles on selected locations across the Greater Cairo.
