Real estate developer Mena Group has launched an outdoor campaign to present City Central, their latest development in the city. With the slogans “The finest shopping in Dokki” and “The finest Tower Living in Dokki”, the ads feature an image of the project, which according to the ad copy will consist of “luxury apartments”. The campaign was launched at the beginning of May and uses uni-poles, gates, billboards, and serials across the Greater Cairo.
