As joyous as always, Kinder is back on UAE’s billboards, following their prior appearance, with a magical new campaign in promotion of its latest edition, Kinder Joy Harry Potter Funko. With the slogan “Find the Magic Inside,” the campaign enchants both Funko Pop and Harry Potter fans through an alluring blend of enjoyment, nostalgia and delightful chocolate. The Kinder Joy Harry Potter Funko advertisements transform the mundane urban views of Dubai into Funko Pop portals to the Wizarding World. Interactive digital screens feature doll figures of Harry, Hermione, and Ron, all Cross-matched with Funko Pop figures. The deep blue and regal gold used to color the campaign allow those walking past the ads to feel the borders of practice and fantasy blur together as they gaze upon Hogwarts. The use of live-action combined with Funko Pop design is innovative and deeply engaging for the audience, it stands out amazingly. The billboards also host Kinder Joy eggs, which one can now find the exclusive Harry Potter Funko collectibles inside. The magical new campaign took off on UAE’s Digital screens in the first week of February.
