Jewelry brand Egypt Gold has launched a new OOH campaign to present their latest additions to the “Kenaz” and “Amor” collections. The ads feature a variety of images, with different models presenting the jewels under the slogan “Make your beauty alive”. The artwork includes elegant white and gold backgrounds, that match perfectly the branding of the company. Launched at the beginning of May, the campaign uses large uni-poles, mega signs and double-decker poles on selected locations across the Greater Cairo.