With Ramadan round the corner, CBC satellite channel has released their seasonal OOH campaign to promote the leading shows that will entertain families during the holy month. With artwork that combines the brand’s usual purple backgrounds with Ramadan elements, the shows are presented with their leading stars, and the ad copy informs the audience of viewing times. The campaign spreads across the Greater Cairo with a variety of OOH large-size types, and some locations include die-cut of both the logo and TV stars of their shows.
