Medical institution Dar Al Fouad has come back to the roads of Greater Cairo with a new outdoor campaign that announces a new hospital in Nasr City. Keeping the branded backgrounds that we saw in their first OOH branding campaign last January, the ads display an image of the new hospital with ad copy that informs viewers of the new opening, as well as the institution’s partnership with Cleveland Clinic from USA. The campaign was launched during the first week of May and uses uni-poles, double-decker poles, mega signs and gate combinations across the Greater Cairo.
