Carpet Centre has launched an eye-catching bridge billboard campaign in Dubai, promoting its Try Before You Buy offer. This campaign encourages potential customers to book a free home trial for carpets, ensuring they experience the product before making a purchase. The billboard stands out not only due to its strategic placement but also its creative execution. Unlike conventional rectangular billboards, this advertisement employs a die-cut design, cleverly mimicking the appearance of a rolled-out carpet. This approach adds depth and realism to the message, making it more engaging for commuters. The combination of bold typography and bilingual messaging ensures clarity for both English and Arabic-speaking audiences, widening its reach. This campaign follows a previous outdoor advertisement by Carpet Centre that focused on showcasing a variety of carpet styles for different spaces. While the earlier campaign emphasized aesthetics and selection, the new approach shifts towards customer experience, offering a tangible interaction with the product. With its creative design and persuasive message, Carpet Centre transforms a standard advertisement into an engaging experience. This campaign not only strengthens the brand’s market presence but also fosters trust among potential customers by offering a hands-on, customer-focused approach.
