Long awaited-for retail event Supermarket Expo is back with a new edition that will take place just a few days before Ramadan. This year’s OOH campaign uses bright red backgrounds, with an image that displays the many products that visitors will find on the exhibition floor, and ad copy that informs of the dates and location of the event. Launched during the first days of May, the campaign can be seen on selected locations across the Greater Cairo with double-decker poles, uni-poles, billboards, T-Poles, flags, and gates combinations.
