If you’ve been driving across the UAE recently, you’ve probably seen it—bold, sleek, and impossible to ignore. LAPIS Properties has officially launched its first nationwide OOH campaign, marking a significant milestone for the Dubai-based real estate brand. Specializing in elegant, modern spaces, LAPIS is committed to redefining luxury real estate with a focus on design excellence and sustainability. This campaign isn’t just about visibility—it’s a statement. As for the billboard, there’s something about the black-and-gold aesthetic that commands attention. LAPIS has nailed the art of minimalist luxury, with sharp, high-contrast visuals and a clean, sophisticated layout. The brand’s name shines in golden hues, exuding exclusivity, while the tagline The Luxury You Deserve reinforces its premium positioning. The call-to-action, 800 LAPIS, is bold and unmistakable—easy to read, easy to remember. It’s a campaign built for impact, blending elegance with strategic simplicity. With this debut, LAPIS isn’t just introducing itself—it’s making a powerful entrance into the UAE’s luxury real estate scene. The campaign has popped upon Dubai's digital screens and hoarding boards in the third week of January.
