DMC channel has just released their Ramadan OOH campaign on the roads of Greater Cairo, with a great variety of shows and LED-lighting effects that highlight the network’s logo. Following their April campaign, the channel has upgraded their OOH presence with the variety of shows that will entertain families during the holy month – drama series, talk shows and varied programs can be seen individually featuring their leading stars along ad copy that informs of the viewing times. The campaign started during the first days of May and can be seen on large and x-large uni-poles, gates, serials, billboards, double-decker poles, mega signs, T-Poles, and flags across the Greater Cairo.