MNHD’s mega-project SARAI has come back to the billboards of Cairo to announce the launch of the Croons Condos and the S-Villas. With a colorful evolution of their abstract artwork and different types that aim at conveying the features of each type of home unit, the ads have taken a stronghold on the roads with strategic positioning for each launch. Branding zones, serials and gate combinations, and a great variety of OOH types of large formats on strategic locations confirm that the brand has returned to the roads with a true flourish.
