Saudi dairy producer Almarai has launched a new outdoor campaign to present their new rebranded yogurt packages. Just in time for Ramadan, the ads display varied images of Almarai’s individual yogurt and a spoon, with ad copy that reads “The perfect meeting”. Monochromatic blue backgrounds light up the product elegantly. The campaign started during the first week of May and uses uni-poles, gates, billboards, mega signs, T-poles, and double-decker poles across the Greater Cairo.
