Selfie expert and leader OPPO has amazed the Egyptian market once again with the launch of their latest smartphone model OPPO F7 and become one of the official sponsors of Egypt’s National Team on their way to Russia 2018. With AI-powered selfies and a camera of 25MP, the amazing global brand has developed the ultimate phone to “Capture the real you”, as their slogan says. The ads feature an original image of the leading players of Egypt’s National Team framed by the new smartphone outline, with ad copy that reveals the main features of the phone. The new OOH campaign keeps up with their advanced media planning, with serial combinations of great visibility on highly-strategic locations across the Greater Cairo.