Al Thuriah launched an OOH campaign during the first week of January 2025 to promote its S1 Tower in Al Mamzar, Sharjah. The campaign utilizes a combination of lampposts and creatively designed die-cut hoardings placed throughout the streets of Sharjah city. The hoardings feature a predominantly dark background, likely black, creating a sophisticated backdrop for the building's imagery. The S1 TOWER logo is positioned prominently on the left side of the hoarding in a clear, white font. The logo itself is a stylized number 1 with three vertical lines extending upwards, resembling a building or perhaps signal bars, suggesting connectivity or growth. Below the logo, AL MAMZAR, SHARJAH is written in a smaller, white font, clearly indicating the tower's location. The central portion of the hoarding showcases a realistic die-cut rendering of the S1 Tower. The tower is a modern, high-rise structure with a mix of glass and concrete, suggesting a contemporary architectural design. The image provides a clear view of the building's exterior, allowing potential buyers to visualize its scale and aesthetics. To the right of the building rendering, the phrase A NEW ICON is displayed in both English and Arabic. This text is positioned to emphasize the tower's status as a landmark development. The far right of the hoarding includes a smaller image depicting a furnished apartment interior. This image offers a glimpse into the lifestyle offered by the tower, showcasing modern furniture and a comfortable living space. The Al Thuriah logo is also placed on the right side, along with their contact information: 06 591 1011. The Al Thuriah logo is a stylized symbol, possibly representing a building or architectural element. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
