After a long absence on the roads, MBC Masr is back on the billboards with a new OOH campaign that promotes all their shows for the upcoming Ramadan. Continuing with the channel’s artwork style, the ads feature the leading stars of each show over a Ramadan-themed background, with ad copy that informs viewers of the viewing times. The campaign includes a large variety of tv shows, including comedy, series and even sports talk-shows. The campaign was installed during the first week of May and uses large uni-poles, gates, double-decker poles, and mega signs across the Greater Cairo.
