Telecom Egypt continues an unstoppable OOH strategy with a variety of campaigns that alternate between tariff plans, cross-promotions, and now also brand positioning. While some leftovers from previous campaigns are still on the roads, the new mobile network has just turned its focus this month to internet services, with the ambitious slogan “We are the origin of the net” The new ads use complicated abstract artwork over branded purple backgrounds and can be seen on large uni-poles and x-large uni-poles, as well as billboards on many districts across the Greater Cairo.
