Egyptian menswear brand Concrete has just started to evolve the artwork of their recently launched campaign for the Spring/Summer Collection. With new images that imitate the instant photo frames, the ads display the four icons that the brand has been using since 2017 in more casual style that convey that summer feeling. The ad copy sticks to the previous slogan at the bottom of the ads, inviting viewers to “Shop like #concreteicons at your nearest store”. The new ads started to spread in the very last days of April and use a large variety of OOH types and sizes across the Greater Cairo.
