Mariacarla Boscono, renowned Italian actress and model, returns as the face of PINKO's Fall/Winter 2024-25 campaign. The renowned supermodel embodies the essence of Always Pazzesco, a refined expression of PINKO's signature style. With her signature look; flawless skin, sleek hair, and bold red lipstick. Mariacarla channels the spirit of the 90s. Her minimalist style maintains PINKO's distinctive glamorous and edgy aesthetic. This is Pinko's first OOH appearance on Dubai’s outdoor advertising arena and it has really made a big impression on billboards using Mariacarla Boscono’s star power. The visuals portray the Italian model wearing a black high-collar dress with red lipstick on and her hair done sleek giving a wet contemporary look. The backdrop is white so that the aesthetically pleasing, professionally taken photograph stands out. White is frequently linked to concepts like innocence, purity, and cleanliness. This makes it a common choice in design, as it helps create a feeling of freshness and order. Furthermore, the simplicity of white provides a sense of visual calm. It can help to reduce feelings of being overwhelmed. The campaign is a relatively new one which was released during the first week of January. The campaign is a single-format one which utilizes uni-poles across Dubai. See more about outdoor advertising and the latest OOH campaigns in the United Arab Emirates by checking the various areas of our Insiteopedia
