Business conglomerate Reedy Group seems unstoppable in the outdoor scenery of Greater Cairo, with different OOH campaigns for their several hair cosmetics brands. Their latest campaign promotes their brand Herba Vita, a range of 6+ active oils-powered products specially designed for hair care, with ad copy that empowers viewers to “Make your first impression”. The ads display the wide range of products in V-formation and started to spread across the Greater Cairo during the last week of April with uni-poles, billboards, double-decker poles, and mega signs.
