Business group Mansour and Dubai-based partner Scope Investment have launched their first outdoor campaign as the new official distributor of French automotive brand Peugeot in Egypt. The campaign reveals the latest models of SUV vehicles – 2008, 3008 and 5008, displaying the three cars over urban road backgrounds. The ad copy alerts viewers “Like you’ve never seen before”, along the logos of both distributors at the bottom of the ads. Launched during the second half of April, the campaign uses large uni-poles, billboards, mega signs, and serials across the Greater Cairo.
