Telecommunications giant du climbs on UAE’s OOH platform with a new awareness campaign advertising for “My Favourites” home internet plans. The campaign is relatively new and was released during the first week of January while the new year has just begun. The campaign is a multi-format one which utilizes megacoms and digital screens across Dubai. Du’s previous successful OOH appearance was during December 2024 as it is very active on the outdoor advertising scene. The previous campaign promoted Flexi Bundles through a creative concept campaign. The main tagline used is “Pick your content with My Favourites” and “On select du Home Plans.” The visual shows a girl holding her phone, sitting in her home library which is not filled with books, however, they are filled with icons and application logos including; headphones, Anghami, Amazon Prime, viu, Shahid, Disney +, and an instant messaging logo. This indicates that home wifi packages from My Favourites by du will offer easy access to all these applications and more. This visual is in English and uses a lilac backdrop which reflects encouragement and emotional expression. Another visual uses the same ad copy but in Arabic and shows a man holding his phone in his home library surrounded by the same icons and apps. The My Favourites Home Plan offers; unlimited data where users can have wireless connectivity with unlimited data for 12 months, high-quality streaming where users can stream their favorite entertainment, chat, and game at the same time, and last but not least, a 5G-enabled router which users can connect to all devices with the latest WiFi 5 technology. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.
