Oil & Gas brand TOTAL is busy this month, after launching a second OOH campaign for their range of engine oils Quartz, which was installed two weeks after their promotion for Rubia. As the World Cup approaches, football has become a dominant theme in the OOH scene and the oil brand has joined the rank of advertisers with this new campaign. The ads feature a bionic man over a football pitch with ad copy that invites viewers to “Cheer for Egypt, and win with Total Quartz”, along images of several prizes. Launched after mid-April, the campaign uses large and x-large uni-poles, gates, double-decker poles, billboards, lightboxes, flags, and serials in various locations across Greater Cairo.
