Events organizer EXPOLINK has launched a very last-minute outdoor campaign to announce the upcoming edition of the Artisan Design Fair. Organized by EXPOLINK and Egypt’s Ministry of Social Solidarity, the ads invite viewers to attend the event indicating the dates and location over a watercolor background that reads the slogan “Design meets Arts”. The campaign has started to spread in the very last minute of April and can be seen on uni-poles, billboards, mega signs and flags on selected locations of Greater Cairo.
