Egyptian developer Palm Hills has upgraded and extended their recently-launched outdoor branding campaign that focused on celebrating happiness moments in a variety of situations. With a wider range of images, the campaign upgrade keeps the same thematic artwork and slogan of “Real Live Stories”, with a clear targeting of younger audiences. The extension started to spread in more strategic locations towards mid-April, and can be seen on large uni-poles, double-deckers and billboards in various locations across Greater Cairo.
