Real Estate company OUD – the developer sister company of Oriental Weavers, has evolved their recent OOH campaign to reveal the first images of AZADIR, their upcoming project in New Cairo. Following the surprising teaser that announced the launch of the project amid lavish green nature, the new ads reveal the first images of the project under the slogan “You’re finally home” with purple gradients and ad copy that informs viewers of the suitable payment conditions. The reveal campaign appeared on the roads during the third week of April and can be seen on highly-strategic locations using large and x-large uni-poles, gates, double-decker poles, mega signs, lightboxes, and serials of great visibility across the Greater Cairo.