Leading IT brand HP is back on the roads with a new OOH campaign to promote their new line of printers Ink Tank. The ads stick to a straightforward presentation of the printer, without superfluous artwork and depend strongly on the launch slogan: “Enough black, show us the true colors”. Additional ad copy informs viewers that “the new HP Ink Tank wireless printer can print up to 15 thousand pages with highest quality”. Launched during the second half of April, the campaign uses large uni-poles, billboards, lightboxes, T-poles and gates on selected locations across Greater Cairo.
