Dubai is set to light up with the 321 Festival, a night to remember on December 6, marking Dubai Shopping Festival’s 30th year. The star-studded event promises a night to remember this year, featuring legendary musical superstars Georges Wassouf and Kadim Al Sahir as they belt out their timeless classics live at the iconic Coca-Cola Arena. The excitement doesn't stop there, as the event will also feature the Coke Studio Live Unbound to add a little twist to the evening's festivities on December 8th. Following their prior appearance last January, the eye-catching outdoor advertising campaign is running through the city to announce the upcoming event. Billboards showcasing stunning visuals of the two musical icons, Georges Wassouf and Kadim Al Sahir, against the gigantic and faded backdrop of the Dubai skyline. This artwork truly represents the city and the grand festival that it is going to be. The visuals not only give great exposure to the stars of the show but also display the event's key details, so that nobody misses this special celebration. The tagline of the campaign simply says it all: 3 incredible performances, 2 world-class venues, 1 epic 30th year celebration. This phrase emphasizes the size of the event and invites the audiences to a once-in-a-lifetime musical experience. Further adding to the campaign is the addition of the Dubai Shopping Festival logo on the billboards, which links the festival to the thriving cultural and entertainment scenes in the city. The world-class entertainment event was promoted upon Dubai’s Digital screens in the first week of December, encouraging the audience to book their tickets now and not miss out on this glorious event.
