Parallel to the promotion of Royal Hair Gel, Reedy Group has launched a second OOH campaign for sister cosmetics brand Mink. Based on their selling point that highlights the natural origin of the components of all Mink products, the ad copy reads “With Mink, give your hair the natural care it deserves”. The artwork displays the varied packages over a honey-yellow background. The campaign was launched a week after Royal Hair Gel’s, and can be seen on large and x-large uni-poles, double-decker poles, mega signs, lightboxes, T-poles, gates, and serials in various locations across Greater Cairo.
