Business tycoon and real estate developer Talaat Moustafa Group has renovated their ongoing OOH campaign for flagship megaproject Madinaty in New Cairo. The campaign uses new artwork that depends on images of their projects and representative models, along with alternating ad copies that read motivational quotes, such as “We Build Lives” and “We Build Class”. Launched during the second half of April, the campaign uses large and x-large uni-poles, gates, double-decker poles, and mega signs in the permanent locations of the brand across Greater Cairo.
