Capital Developments keeps evolving the branding image for their flagship project Laguna Bay in Ain Sokhna, as seen in their latest OOH campaign that presents their logo with a new orange branding color. Under the slogan and impractical hashtag “Sokhna’s #HOTSPOT”, the ads feature cartoon-style images of young people enjoying the beach, relaxing, practicing water sports, and partying. The campaign upgrade started to spread during the second half of April and uses large and x-large uni-poles, gates, billboards, and T-Poles on the main roads of Greater Cairo.
