After their recent campaign promoting their new and improved X5 model, german automotive brand BMW has launched yet another outdoor campaign for the upgraded models of the 5 series. Over a street background, the ad copy presents “Now the 5 series, fully improved” with a variety of images of two models. Additional ad copy informs viewers that the car is assembled in Egypt with the text “Proudly collected with Egyptian hands, the two models: BMW 520i and BMW 530i”. The campaign was launched during the second half of April and uses mega signs, gates, billboards, and lightboxes in various locations across Greater Cairo.
