Recently-founded Saudi-Egyptian developer Edge has hit the roads for the first time to announce the upcoming launch of their take-off project in the New Administrative Capital of Egypt. Over dark backgrounds with sober and modern abstract branding, the ads use succinct text to tease viewers with the ad copy “New Capital. Launching Soon”. The campaign started to spread during the second half of April and uses large and x-large uni-poles, gates, double-decker poles, and billboards across the Greater Cairo.
