International transportation app UBER continues their OOH strategy with the launch of the new scooter rides. Following their recent outdoor campaign that celebrated the first anniversary of their official partnership with Al Ahly SC, which can still be seen on the roads, the new ads feature varied images of scooters and announce the launch of the new private hire service offering two free rides. The campaign hit the roads during the second week of April and uses lightboxes, billboards and T-Poles on selected locations across Greater Cairo.
