Favorite chocolate-peanut bar Snickers has appeared on Cairo’s billboards with a new outdoor campaign that announces the brand as one of the official sponsors of the Egyptian National Team. The ads use the World Cup as the theme for the campaign, with leading football stars like Mohamed Salah, Nenny, and Hadary among others featured on the ads. Under the slogan “28 years hungry for cheering”, the call-to-action encourages people to send their cheers for a chance to win a ticket to Russia. Launched during the second week of April, the campaign uses large uni-poles, billboards and lightboxes in various locations across Greater Cairo.
