Egyptian developer MBG is following an eccentric OOH strategy, launching a second teaser campaign for Pukka New Capital, after they had already revealed the project last March. With the slogan “We have arrived”, the ads skip any previous images from the project and just feature colorful abstract backgrounds without any supportive ad copy – something that may puzzle audiences who were probably just waiting for further details of the project. The campaign started to spread during the second week of April and uses large and x-large uni-poles, billboards, mega signs, and flags across the Greater Cairo.
