PepsiCo continues its busy OOH schedule with a new combined outdoor campaign under the football theme for their leading beverages brands Pepsi and Mirinda. With the World Cup approaching, PepsiCo has hit the roads with a significant campaign that incorporates Egyptian football star Mohamed Salah. Each brand is featured individually with its branding colors and own ad copy. While Pepsi invites viewers to “Love it, Live it”, Mirinda encourages to “Collect, Win, Cheer”. Launched during the second week of April, the campaign uses large and x-large uni-poles, billboards, and lightboxes in various locations across Greater Cairo.
