Real estate developer Arabia Holding has launched a new outdoor campaign for Galleria, thus restarting the promotion of the residential project on the roads of Greater Cairo. With an evolved version of their previous artwork based on paint elements, the new ads encourage viewers to “Come and see reality” with ad copy that promises “delivering sooner than you think”. The campaign upgrade hit the roads during the second week of April and uses large and x-large uni-poles, gates, double-decker poles, and mega signs on strategic locations across the Greater Cairo.
