Egyptian network channel ON Live is again on the roads of Greater Cairo to inform viewers that Lobna Asal will be joining their channel soon. The Alexandrian celebrity host, well known for her hosting at Al Hayat TV, appears on the ads with nothing else than her name and the word “soon” over ON TV’s branded backgrounds. Just launched at the turn of the second half of October, the campaign is still limited in number of locations and uses double-decker poles across diverse districts of Greater Cairo.
