September 2024 witnessed a sustained dominance of real estate developers in Cairo's outdoor advertising landscape. This report provides an in-depth analysis of this trend, spotlighting the top five campaigns and their strategic approaches. Noteworthy Changes Real estate developers continued to exert a significant influence on Cairo's outdoor advertising landscape in September 2024, accounting for 17 of the top 20 campaigns. While technology giants like Samsung and local brands such as Sharea and Al Marai briefly interrupted this real estate-centric dominance, the sector's enduring appeal and impact on consumer behavior in the city remained evident. This trend reflects the dynamism of Cairo's real estate market and the growing demand for associated services and investments. Top Five Campaigns 1.NEST (159 ad faces)2nd month as the top campaign in a row, following the success of their August campaign, real estate developer Nawassy has returned to Cairo's billboards with a renewed focus on their Nest brand, synonymous with innovation and comfort. The bold headline, Live a Lifestyle Beyond Comparison, aims to elevate the brand's visibility and resonate with both existing and potential customers. The campaign's tagline, The circle of life, underscores Nest's commitment to enhancing various aspects of daily life, creating a harmonious blend of comfort, quality, and lifestyle. 2.KITE RESIDENCE (118 ad faces)Centrada Development introduces an outdoor advertising campaign for its prestigious Kite Residence, a beacon of luxury living poised to redefine the concept of home. The evocative slogan, There's no place like home, rooted in cherished memories, resonates deeply with Egyptian homebuyers as they envision a future enveloped in luxury and comfort. It is worth mentioning that the developer has a prior campaign that was in the previous month's top 5 campaigns. 3.CLUB HILLS (107 ad faces)HDP’s new OOH campaign to promote its latest residential project, Club Hills Residence. The campaign highlights the project's serene ambiance and upscale lifestyle through captivating visuals. This follows HDP's previous OOH campaign in May 2024. Strategically positioned in the heart of 6th of October City, Club Hills offers easy access to essential amenities. HDP Real Estate Development is dedicated to providing exceptional living experiences. The OOH campaign features various shots, including a calming sunset, along with the project's name, location, developer's logo, hotline, website, and the tagline Live on the hills. 4.IMKAN PROPERTIES (95 ad faces)IMKAN Properties, an Abu Dhabi-based real estate developer, is launching its second campaign, showcasing its portfolio of transformative projects across two continents. The minimalist campaign features all-white billboards, each highlighting a project with the simple phrase The Makers of... followed by the project name. This strategic approach effectively cuts through the clutter, emphasizing IMKAN's role in shaping global trends and delivering exceptional living experiences. 5.SAMCO HOLDING (91 ad faces)Samco Holding has illuminated Cairo's skyline with a celestial OOH campaign, transforming the city into a starlit canvas. This follows their previous campaign, where they outlined their brand mission. The new campaign spotlights The Five, a landmark mixed-use development in the burgeoning New Capital. With its five distinct buildings, The Five promises a stellar experience, as evidenced by the involvement of key partners: Incomercial, Lite, DFS, and Azure. September 2024 solidified the dominance of real estate developers in Cairo's outdoor advertising scene. The top five campaigns showcased a variety of strategies, from luxury living aspirations to minimalist brand storytelling. While developers like Nawassy and Centrada maintained their presence from August, innovative approaches were also evident. HDP's serene visuals for Club Hills Residence, IMKAN Properties' minimalist campaign highlighting global reach, and Samco Holding's celestial campaign for The Five demonstrated the potential for diverse strategies to shape the future of outdoor advertising in Cairo. To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals. For a more in-depth analysis of September 2024's market insights, including detailed data and statistics on Cairo's billboard landscape.
