With the Eagle tariff plan still on the roads, telecom operator Orange has launched a parallel OOH campaign to promote Dolphin, another example of their new jungle plans. The new campaign for Dolphin features a totally different style to Eagle, with more sober ads that focus on the message instead of the star brand ambassadors. Over branded backgrounds, ad copy explains viewers the main traits of the tariff plan, accompanied by the icon of the Dolphin plan. Launched during the second week of April, the campaign is more limited and uses large uni-poles, gates, T-poles, billboards, and flags across the Greater Cairo.
