French-Egyptian developer Pyramids has launched a new outdoor campaign to present their latest project in Egypt under the name of La Capitale. Partnering with real estate tycoon Sabbour, Pyramids will offer a “French lifestyle” in the New Administrative Capital of Egypt. The ads overflow French elements, combining the blue and red colors of the French flag with an icon of the famous Tour Eiffel, and they include ad copy that promises “Fully finished apartments”. The campaign hit the roads during the second week of April and can be seen on double-decker poles, mega signs, and billboards across Greater Cairo.
