New real estate developer AKAM has hit the roads of Greater Cairo to introduce the company with an OOH branding campaign. With the slogan “Small details. GREAT Developments”, the ads feature a leaning die-cut of the brand’s logo over varied backgrounds that do not give away any details of upcoming projects yet, so readers stay tuned as we wait to report in their next campaign! The campaign started to spread at the beginning of April and can be seen on large uni-poles, gates, double-decker poles, mega signs, and billboards across the Greater Cairo.
